Warm & Fuzzy
Tennis Channel
Case Study
Professional tennis players have enough to deal with. Constant travel, immense pressure on the court and, critically, dealing with reporters and the media searching for any angle possible. Tennis Channel saw the writing on the wall and decided it was time to give pros a place to get away from it all—an oasis of fun and a way for fans to engage in a unique way. Hosted by comedian and former tennis pro Michael Kosta (a The Daily Show contributor), Warm & Fuzzy is the humorous talk show that brings the human side of tennis to life. After a very successful first season, Warm & Fuzzy made some impressive changes—including a new studio design, resident harpist, spelling bee and magic tennis ball—that lets players kick back and show fans what they’re like off the court.
Warm & Fuzzy Sizzle
Warm & Fuzzy - S2 - Stefanos Tsitsipas
We rolled out nearly 50 full episodes, plus social posts, and short form content that played on Tennis Channel Digital Channels, Social Media Channels, and on Broadcast as additional content during matches.
Warm & Fuzzy - S2 - Coco Gauff
Warm & Fuzzy - S2 - Iga Swiatek
Warm & Fuzzy - S2 - Andrey Rublev
Warm & Fuzzy - S2 - Ben Shelton 1x1
Warm & Fuzzy - S2 - Iga Swiatek 1x1
Warm & Fuzzy - S2 - Coco Gauff 1x1.mp4
