Shop With the Force
Stance
Shop with the Force - Case Study
To launch Stance’s brand of socks, what started out as a brief to “make a video” turned into a 3 pronged rebel assault that let fans use The Force on a first-of-its-kind motion sensor activated animated shopping experience, a custom hologram invite seeded through various influencers, and recreated Star Wars sock dioramas and behind-the-scenes footage for Instagram. The result was an Internet sensation and Stance’s biggest sales day ever.