Rally Your Team
UKG
NWSL - Rally Your Team, Challenge Cup
As part of UKG’s partnership with the NWSL in generating awareness of UKG’s Close the Gap Initiative, and to drive further action to close the pay gap, we had the opportunity to work with professional women’s soccer stars Sydney Leroux and Christen Press to talk about pay inequity in the workforce with a nod to its impact in sports. Working with cinematic director Jess Colquhoun, we created a series of spots featuring two of the biggest female athletes in the world that ran during the NWSL Challenge Cup.