Pied Piper

Pied Piper

Traeger Grills is known to have a loyal community of wood pellet grill enthusiasts, but as a brand they weren’t highlighting this community as the most valuable piece of their brand positioning. ZMBZ and Traeger rallied behind the idea that you don’t have to go out for great food, you just have to go outside — with all comms pointing to their new positioning “Welcome to the Traegerhood.”