Flip the Game
Ally

Flip the Game #1
When Ally Bank partnered with ESPN to talk about women's equity in sports, FIN Studios and director Lacey Uhlemeyer helped bring the production to life through Lacey's natural gift for working with talent and her eye for charming visuals. Lacey worked seamlessly with retired NBA superstar Sue Bird, shooting 3 spots in a single day, and bringing emotional truth to a clever concept, that turns the tables on the reality of gender in sports.

Flip the Game #2
